Brand Identity
The Badgevintage customer values a retro style and enjoys timeless one-of-a-kind vintage clothing. We want people to perceive our brand as unique fashion that allows our customers to express themselves.
At BadgeVintage, we want to create a vibrant community that is passionate about vintage fashion and has an out going love for each piece’s history.
We’re targeting men and women of any age who engage in local boutique shopping rather than large store shopping. We also look for those who engage in social events frequently, and have an outgoing personality. We focus our attention on people’s love for classic fashion and a creative interest in design.
Slogan
Your Fashion, Your Vintage
Slogan background: “Your Fashion” indicates that our vintage is for everyone and invites customers to take pride in their fashion choices. “Your Vintage” empowers customers to embrace their unique fashion identity.
Sound logo
“Jump around” – House of pain
Brand Elements
The background behind my logo design: I want to keep the logo very simple and clean by having the majority of the logo in black and white which resembles a classy feel while still giving a professional look. I added the red nose to make a the image pop and create a focal point. The main reason I wanted the red accent was to present the image of the vintage badger. I designed it this way so one’s eyes go from the red noise to the badger and then the brand wording.
Typography and Hierarchy
- “BadgeVintage”: Applied to the BadgeVintage I paired the font Poppins to create a vintage look.
- “Timeless clothing”: For this part I used Mulish as the font which pairs well with the circle outlines of the logo.
- Colors: I choose to use black, white, and red throughout the website. The reasoning behind this is black and white are very basic yet very effective for that classic vintage feel. The red represents passion and energy which is what the brand is based upon.
Marketing Plan
BadgeVintage’s marketing objective: As a newly founded company we are looking to increase our overall market share by 20% in the next 12 months.
How we will do this: Vintage clothing resale is one of the largest growing small business start-ups of the decade. What is going to set BadgeVintage apart from everyone else is our ability to create personal relationships with our customers which will lead to larger market share of people.
Product Strategy: At BadgeVintage we pride ourselves on the product we send out to our customers and quality of our clothing. The products we carry, pants, shorts, T-shirts, crewnecks, sweatshirts, and hats. We pride ourselves on the quality of what we sell so you are never going to be upset with what you purchased.
Pricing Strategy: How the product or service will be priced, considering factors like production costs, competitor pricing, and perceived value.
Our pricing:
Pants: $15-25
Shorts: $5-10
T-shirts $10-50
Crewnecks: $15-40
Sweatshirts: $15-50
Hats: $5-10
We get our inventory through thrift shops, more specifically GoodWill bins. GoodWill charges you by the pound so each pound of clothing is $3.25. Our competitors are within 5$ or more within our pricing, which gives us some lead way when trying to match our prices. How we want our customers to perceives us is on an emotional level. We would like to have personal relationships with all ours customers to gain more brand loyalty.
Where you can purchase BadgeVintage clothing: All clothing is sold online on Depop, Ebay, and Facebook marketplace. All customers are eligible for free shipping on all orders over $25.
Promotion Strategy: BadgeVintage invests in social media marketing such as paid ads on Facebook and Instagram. We look at the demographics and interest based content of our audience to make sure we are attracting the preferred audience.
